Employment branding advisory
Evaluate and improve your employer brand
Our team has evaluated thousands of employer brands across all industries and seen firsthand how powerful it is for organizational growth.
Tried and tested advisory to retain talent
Whether you’re always ending up a “close second” in the race for talent or not understanding why people leave without an obvious reason, you may be suffering from a subpar employer brand. We advise business leaders to help them understand organizational key strengths and weaknesses and develop action areas for stakeholders to win top talent who resonate with your core values.
What does Wilson evaluate as part of its advisory?
We help identify strengths and areas of improvement in all areas of your employment brand.
Recruitment marketing
This includes evaluating your employment brand message, communication channels usage such as blogs and social media, and how your present company values and demonstrate your employee value proposition (EVP).
Employee reviews
Our team views your company information on review sites such as Glassdoor or Indeed, engagement around culture ratings, compensation, and ratings on additional sites such as CareerBliss and Comparably.
Job advertising
This area of our advisory sees how you use promotional channels to attract talent, the overall visibility of your job postings for candidates, and checks how you balance job sites and social media platforms.
Career pages
This includes evaluating the user experience of your career site, whether you have a talent community, and available information around the application, interview, and onboarding process.
Accolades
The prominence of awards on your company site is looked at, as well as how you spotlight organizational accomplishments and commitments toward ongoing excellence.
Corporate social responsibility
The last part of our advisory evaluates social accountability toward stakeholders and the public, as well as company give-back programs, initiatives, and community involvement.
Why partner with Wilson for employment branding?
Widen your talent pool and foster inclusivity for viable candidates to feel welcome to apply
Differentiate your brand messaging from competitors and make your organization stand out
Enhance the candidate experience
Reduce time-to-hire with curated messaging to qualified candidates
Increase retention by ensuring employees align with core values and beliefs for their work
Determine your company’s needs with an achievable roadmap
Our talent advisory solution is customizable to help you meet both current and future needs in your talent strategy. From integrating your technology stack to future of work planning, we have the expertise ready to guide your business through change.
Speak with an employment brand expert
Ready to see what great employment branding looks like in your organization? Contact us to forge a thriving workforce.