Case study
Strengthening early careers hiring with a human-led, inclusive approach
A global consumer goods brand based in the UK partnered with Wilson to rethink its early careers hiring experience. Together, they combined human-led recruitment, tailored technology, and inclusive support to help more candidates navigate high-volume graduate and apprenticeship recruitment.
Challenge
Early careers hiring is about more than filling roles. It's about building the next generation of talent, and giving people a fair opportunity to get started.
For a global consumer goods brand, early careers programmes were an important part of building future talent pipelines. But delivering a high-volume early careers programme came with a familiar challenge: How do you create a consistent, supportive candidate experience while managing the pace and complexity of recruitment at scale?
The client wanted to strengthen its early careers approach by reducing barriers to participation, improving the assessment experience, and creating greater consistency across programmes. It also sought to support broader goals around diversity and social mobility without compromising quality throughout the hiring journey.
With peak recruitment activity approaching, the client needed more than additional recruitment capacity. They needed a partner that could bring together recruitment expertise, thoughtful technology, and human support to make the process work better for candidates, and for the team delivering it.
Solution
The answer wasn't to automate more of the process. It was to make the process work better for people.
Wilson partnered with the client to deliver an RPO-led early careers solution spanning planning, application, assessment, and offer. The approach combined structured recruitment delivery with tailored technology and dedicated human support, helping create a more transparent and supportive candidate journey.
Making the process easier to navigate
Wilson developed tailored candidate resources and introduced proactive communication throughout the early careers hiring process, helping candidates understand what to expect, navigate each stage with confidence, and access support when needed.
Dedicated recruitment support gave candidates a clear point of contact throughout their journey, while structured processes helped create greater consistency across programmes.
Removing barriers before assessment
For candidates, the assessment process can be a significant hurdle. Wilson introduced a range of practical measures to help candidates prepare and participate, including:
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Accessibility features to support inclusive participation
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Technology readiness support to help candidates prepare for digital assessments
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Reasonable adjustment support to address individual needs
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Expense reimbursement for in-person assessments to help reduce financial barriers
Bespoke technology also supported assessment centres and the online evaluation process, helping the client manage high-volume recruitment while maintaining a candidate-focused approach.
Keeping human judgment at the centre
Technology helped support the process, but people remained central to recruitment decisions.
The Wilson team reviewed every video interview rather than relying on automated screening. Candidates also received personalised feedback regardless of outcome, helping create a more transparent and supportive experience, even for those who did not progress.
Together, these changes helped Wilson and the client deliver a more accessible, consistent early careers programme at scale.
Results
A supportive candidate experience, backed by measurable results.
The partnership helped the client manage high-volume early careers recruitment while strengthening the experience for candidates. The results show progress across hiring delivery, candidate satisfaction, accessibility, and representation. By combining a human-led approach with tailored technology and structured support, Wilson helped the client deliver a high-volume early careers programme without compromising the candidate experience.
In addition, Wilson provided experienced facilitators to host and lead virtual and face-to-face assessment centres across the UK and Europe. Acting as the central point of coordination throughout each event, they guided candidates and assessors through the process, ensured consistency in delivery, and maintained a professional and engaging experience. This enabled the client to scale assessment centre activity during peak hiring periods while maintaining a high-quality and consistent selection process across multiple locations.
Hiring delivery
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3,800+ applications received for the apprentice programme
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953 total hires in early careers and apprenticeship roles
Candidate experience
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4.65/5 candidate survey score
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85.3% average assessment centre score among candidates who received offers, compared with a 60% benchmark
Accessibility and representation
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100% of reasonable adjustment requests were successfully fulfilled
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82% reduction in apprentice offer declines and withdrawals compared to the previous year
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Gender diversity representation exceeded target by 15.9 percentage points
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Ethnic diversity representation exceeded target by 2.4 percentage points
Together, these results show how a high-volume early careers programme can balance scale with a strong human touch. By combining human-led recruitment, inclusive support, and tailored technology, Wilson helped the client create a more consistent and accessible experience for candidates while delivering its graduate and apprenticeship hiring programme at scale.
applications received for the apprentice programme
total hires in early careers and apprenticeship roles
average assessment centre score among candidates
Through Wilson’s strategic delivery, we are now better positioned to attract, assess, and retain early career talent with consistency, compliance, and care — laying the groundwork for future leadership.”
Hiring Manager, Global Consumer Goods Company
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